Crafting Seamless UX with Research for Healthy Juice Lovers in the UAE
Creating a Health-Oriented Ordering Experience
Busy lifestyles make it difficult for people to consistently choose healthier options. JUCE was designed as a digital solution to simplify juice ordering by combining health transparency, deep customization, and frictionless delivery. My focus was on making the experience trustworthy, accessible, and visually engaging.
Building Trust and Health Transparency in Delivery Apps
Through surveys and research, I found several barriers that prevent people from ordering juice online:
Trust & Hygiene Concerns: 80% preferred buying juice in person due to doubts about cleanliness and delivery standards.
Health Awareness Gap: 60% valued nutritional benefits more than taste, but lacked accessible, reliable information.
Limited Customization: Online options didn’t support tailoring juices to specific health needs or preferences.
How might we design a juice ordering app that builds trust, supports health-aware decisions, and enables seamless customization?
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SOLUTIONS
A User-Centric Design Process
To address these challenges, I followed a structured design process:
Conducted surveys and interviews to understand trust and health concerns.
Defined personas and mapped out user expectations.
Created information architecture and flows emphasizing customization and clarity.
Developed wireframes, then polished UI screens.
Designed a style guide to ensure system consistency and scalability.
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RESULTS
Key Outcomes of the JUCE Concept
The JUCE exploration produced a design framework for health-oriented ordering apps. It demonstrated how transparency, customization, and trust can be embedded into the product experience.
80%
Survey Insight
3
Personas
25+
UI Screens
Designing JUCE highlighted how much trust shapes health-focused products. I learned that nutritional transparency and clear customization options matter as much as fast delivery. The project reinforced the importance of designing not only for usability, but also for user confidence and peace of mind.
Personal Reflection
Product Designer
